| 10 a.m. |
Official Kick Off to the Beach Music Festival
Food Vendors Open
Arts/Crafts Vendors Open |
10 a.m.
to
11:15 a.m. |
FREE Live Entertainment by The Embers
from Raleigh, NC. The Embers have been playing a mix of rhythm and blues and heart and soul for decades. |
11: 30 a.m.
to
12: 45 p.m. |
FREE Live Entertainment by Jim Quick & Coastline from Wilmington, NC. Coastline performs an eclectic blend of soul, blues, and rock. |
12 Noon
to
12:30 p.m. |
Boardwalk and Promenade Ribbon Cutting Ceremony on the boardwalk between 8th & 9th Ave. N. |
12:30 p.m.
to
1 p.m. |
Gigantic Flip-Flop Cake Reveal with Buddy "The Cake Boss" Valastro sponsored by Vineyard Vines |
1 p.m.
to
4 p.m. |
FREE Character Meet & Greet with Buddy "The Cake Boss" Valastro |
1 p.m.
to
2:15 p.m. |
FREE Live Entertainment by Billy Scott & The Party Prophets from NC. The Prophets have performed classic beach music across the southeast. |
2:30 p.m.
to
3:45 p.m. |
FREE Live Entertainment by Maurice Williams & The Zodiacs from Charlotte, NC. Maurice Williams is one of the most extraordinarily durable figures in the history of classic rhythm-and-blues and rock 'n roll. |
4 p.m.
to
5:15 p.m. |
FREE Live Entertainment by Mark Roberts & The Breeze from Georgetown, SC featuring the best in Dance, Funk, Rock n Roll, Motown, Beach Music, and some Country. |
5:30 p.m.
to
6:45 p.m. |
FREE Live Entertainment by The Coasters
performing classic doo-wop and R&B. |
7 p.m.
to
8:15 p.m. |
FREE Live Entertainment by The Catalinas from Charlotte, NC performing classic and original beach music. |
8:45 p.m.
to
9:45 p.m. |
FREE Live Entertainment by Ben E. King
Possessing one of the most elegant baritone voices ever, Rock & Roll Hall of Fame alumnus Ben E. King’s imprint on the musical landscape is so indelible that an optimum barometer has been set for countless aspiring performers. |